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Susan Friedmann is known as The NichePreneur Coach. She is an internationally recognized niche marketing expert and “how-to” coach. She’s worked with hundreds of companies representing more than 30 different industries in the North and South America, Europe, and South East Asia. She is a prolific author, having written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market,” plus many other titles. She’s appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business. What you’ll learn about in this episode Susan’s background Making it big in a small market Why Susan makes a 2-hour appointment with herself every morning Stream-of-consciousness writing exercise Why Susan believes that mindset is critical to success Why taking action in the right direction warrants a higher likelihood for success Why you need to know how to ask for help Not allowing yourself the fear of