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Episode 448: Category kings rule the world, with Christopher Lochhead.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:49:21
- More information
Informações:
Synopsis
Christopher Lochhead is co-author of the book “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” and Christopher is also the host of the “Legends and Losers” podcast. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some”. He can recite much of The Big Lebowski, but can’t remember his wife’s phone number. He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” What you’ll learn about in this episode Chris’ background Why you need to figure out how to design & dominate your own space The two levers that all high-level entrepreneurs want to pull to be successful Why, today, there are too many solutions without a problem Why it’s key to create a new category and become the ‘category king’ Why it’s so important to be self-actualized and self-aware Why you need to be able to explain