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Terry Dean went from delivering pizzas for $8 an hour to creating a full-time income online in 1996. He has been called one of the grandfathers of internet marketing and was one of the first online marketers to demonstrate the power of email, generating $96,250 from one email to his list in front of live audience. Over the past two decades he has helped thousands of clients set-up profitable internet businesses in hundreds of different markets. What you’ll learn about in this episode Terry’s background and how he got his start his business How Terry uses time blocks and the Pomodoro Technique to help him focus on writing and other tasks A simple yet powerful habit that Terry believes strongly contributes to his success Why it’s so important with advertising to test and scale over time A breakdown of what a good Facebook test ad budget looks like The expectations that you should and shouldn’t have when it comes to advertising on various ad platforms Facebook ad stats that you should be paying attention to Foc