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Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).” What you’ll learn about in this episode Using online marketing in creative ways that cost nearly nothing Cutting down on your “cognitive calories” to focus on useful tasks Motivational techniques derived from evolutionary science What cognitive science researchers have learned about human needs Mitigating the toll taken by stress or pressure from work and life Consistently challenging yourself on your values The latest social research from Deloitte Customer obsession and methodical empathy for enhanced business development Why HubSpot became the number one marketing platform based on customer focus