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Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth's experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.” What you’ll learn about in this episode: What cognitive biases are The cognitive biases that impede innovation How to overcome the cognitive biases and get your business to the next level How the negativity bias holds back innovative thinking The power of using positive words to trick the brain into problem solving What the curse of knowledge is and how it puts constraints on innovation How the fear factor can hold you back from trying new ideas Understanding that you alone do not have all the answers is a critical skill to master The impact of surrounding yourself with those who are smarter than you The importance of continuous improve