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Vince Parry is a 30-year veteran of the health and wellness communications industry and a branding expert. He is the founder of the Parry Branding Group, and throughout his distinguished career, he has worked on many of the most well-known corporate, franchise, service, and product brands. Vince has appeared on NBC Nightly News with Brian Williams, guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding, and is the author of the new book Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them. What you’ll learn about in this episode: Vince’s new book, ‘Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them’ and why he felt compelled to write it How healthcare branding is different from consumer branding How writing a book can positively impact your business development plan Having discipline around how frequently you check your email & how it can influence your productivity Why you need to be aware of your ke