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Episode 764: Why influencer marketing works, with Stacy Jones
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:40:55
- More information
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Synopsis
Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer and entertainment marketing and strategy agency. She has over 20 years of leadership experience building global influencer and entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Acknowledged as an expert in the field, Stacy has appeared on CNN and MSNBC, spoken at conferences around the globe from Germany to Beijing, and has been featured in Forbes, The Wall Street Journal, Advertising Age, and other media outlets. What you'll learn about in this episode: Why influencer marketing has become so significant for both brands and influencers The difference between a ‘social’ celebrity and ‘real’ celebrity Why all celebrities need to figure out how to be social influencers How to determine if you should make social influence part of your marketing plan Why micro-influencers have more power than any other type of influencer out there Creating a paid course curriculum based on cornerstone content fro
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