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Brian Burke is an active owner and president of SellYourMac.com, the world’s most trusted and highest independently rated Apple trade-in company and whose mission is to make it fast, safe, and easy to buy, sell, and service Apple products. His company has served over 100,000 customers, paid out $19 million, and has been featured on USA TODAY, MacWorld, and ABC News. What you'll learn about in this episode: How Brian’s passion for sales and entrepreneurship led to him starting his business, SellYourMac.com The importance of having systems and processes in place Brian’s business model and why there will never be a shortage of used Apple products to resell How packaging can play a key part in the consumer experience The importance of developing healthy habits Why it’s critical to have a clear vision for your business How determination and persistence helped Brian to become the business owner that he is today Why you need to have data tracking analytics in place The benefits of having a team that supports one an