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Episode 783: How to productize your service offering so it scales, with Jon Tota

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Synopsis

Over the past two decades, Jon Tota has established himself as a pioneer in online education for corporate training. He began his career on Wall Street in sales and technology positions at PaineWebber and UBS. Then after years as a business analyst to some of the largest firms in financial services, Jon co-founded Edulence in 2002 to develop online training solutions for corporate educators. He now spends his time focused on discovering the best experts and helping them turn their knowledge into a subscription business on Knowledgelink. What you'll learn about in this episode: How Knowledgelink Network morphed in to what it is today Why you should turn your knowledge into a product and then scale it The power of having a positive focus The importance of building a strong team that will support you Why you need to be able to pivot and adapt as a business owner Why you should focus on profit margins rather than revenue growth A valuable lesson that taught Jon how to be secure when it comes to handling failure

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