Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

Episode 804: How marketers can tear down the walls, with Michael Solomon

Informações:

Synopsis

Hundreds of thousands of business students have learned about marketing from Michael Solomon’s 30+ books, including “Consumer Behavior: Buying, Having, and Being” -- the most widely used book on the subject in the world. He is a professor of marketing, keynote speaker, and an advisor to global clients in leading industries on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time. And today...we’re going to dive deep into Michael’s latest book entitled, “Marketers, Tear Down These Walls! Liberating the Postmodern Consumer.” What you'll learn about in this episode: Why it’s not about what you buy, it’s about why you buy How to succeed with your marketing in today’s super competitive marketplace Why storytelling is vital to a brand’s success Why your deliverable is not about th