Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” Now...you may remember Christopher and the wisdom he shared during Episode 448. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities. What you'll learn about in this episode: Why Christopher and his co-author decided to write their new book, Niche Down How “niching down” will not take away from, but rather catapult you into opportunity Why you should follow your niche, not your passion What we are taught about the pathway to success The characteristics of people who make a difference How great marketing can both attract and repel Why