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Danny Schuman is a writer, marketer, entrepreneur, and president of the marketing consultancy, Twist, which specializes in brand marketing as well as product and service innovation. Before starting Twist, Danny wrote and directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. His bestselling book “The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur” is available on Amazon. What you’ll learn about in this episode: How the big economic downturn of 2008 launched a new adventure for Danny. How crumbs from agencies Danny worked with in his corporate career become the dough for his business when he created Twist. Why Danny believes the economic downtime was actually the perfect time to go out on his own when conventional wisdom suggests otherwise. Hint! The numbers support him. Why Danny continues to operate on a “startup” model even though Twist has been in business for 10 years now. How Danny came up with the title of his