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Brett Gilliland is Co-Founder and CEO of Elite Entrepreneurs, which specializes in helping 7-figure business owners with the knowledge, tools, and processes they need grow to $10 million and beyond. He’s an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum alongside CEO Clate Mask and building the Elite business. What you’ll learn about in this episode: Only three percent of businesses ever make it to the million dollar mark for revenue. It helps when you begin that business within the safety of another business. Why Brett decided to “spin out” Elite from InfusionSoft and how he believes it has helped Elite grow exponentially. The “value ladder.” What it is, the strategy behind it, and how the “slices” stack up. Building a customer acquisition machine and how Brett had to do it after the fact when Elite s