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Episode 861: Brand citizenship and guiding principles, with Anne Bahr Thompson
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:06
- More information
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Synopsis
Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a force for change for many years. With more than 25 years of experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® and the cultural dynamics that led to the creation of the model. A former executive director of strategy and planning and the head of consulting at Interbrand, Anne is the founder of Onesixtyfourth, a creative and strategic consultancy that helps that leaders integrate purpose and social responsibility into their brands, business strategy, and corporate culture. What you’ll learn about in this episode: What has been happening for Anne since her previous appearance on Onward Nation in episode #709 Why Anne has firmly focused her thought leadership around the specific area of brand citizenship How Anne spent seven years on semi-sabbatical while writing her book, due to the research tim