Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers
Episode 864: Narrowing your business and tightening your focus, with Stephen Woessner
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:29:15
- More information
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Synopsis
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you’ll learn about in this episode: Why focusing on a huge audience or more customers isn’t as important as focusing on the audience you have Why focusing on going narrow and deep with your business in 2019 will help you find true success How true thought leaders aren’t superficial, and why their authenticity and focus on their audience is key Why you should read the book “Niche Down: How to Become Legendary by Being Different” by Christopher Lochhead and Heather Clancy What benefits you can expect from taking a niche down