Marketing Brief - Et Podcast Om Online Marketing

Det er ikke uden grund, at du bliver bedt om at skrive en Trustpilot-anmeldelse efter at have købt et eller andet. Online anmeldelser er i 2019 lige så vigtige, som de altid har været, hvis ikke vigtigere. I EP #335 stiller vi skarpt på 10 ny-indsamlede statistikker om online anmeldelser, og hvad de betyder for om dine kunder ønsker at handle hos dig. Emner: 66% of consumers stated many online reviews makes them trust a brand online. Buyers require an average 40 online reviews before believing a business’s star rating is accurate (up from 34 in 2017) Shoppers across all age ranges expect an average of 112 reviews per product when they search online. 85% of consumers think that online reviews older than 3 months aren’t relevant 57% of buyers expect a business to have more than 11 reviews 91% of 18-34-year-olds trust online reviews as much as personal recommendations Between similar products online, 35% of consumers said better reviews have driven them to spring for the higher priced option. 83.5% of shoppers