Taste Radio
Ep. 72: Biena Bets on Big Future for Whole Food Protein; High Brew Takes Us For a Ride
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:02:21
- More information
Informações:
Synopsis
In episode 72 of Taste Radio, we feature a conversation with Poorvi Patodia, who is the founder and CEO of Biena, a fast-growing maker of roasted chickpea snacks. Just five years since its launch, Biena is distributed at 15,000 locations across the U.S. and available at Whole Foods, Target, Sprouts and Stop & Shop. Patodia outlined her vision for roasted chickpeas and how the combination of familiar snack flavors and a healthy, whole food option continues to win over investors, distributors, retailers and consumers. She also discussed why Biena attempts to operate more like a tech firm than a food company and the decision to launch a co-branded line of snacks with Weight Watchers. Also included in this episode: BevNET editor-in-chief Jeff Klineman and sr. brand specialist Jon Landis explored the world of retail activation through encounters with the High Brew Liner, a giant bus turned into sampling cafe that is on tour throughout the summer. And in the latest edition of Elevator Talk, we talk with Rob Bur