Taste Radio

This week’s episode of Taste Radio features a captivating interview with veteran beverage executive with Joth Ricci, a veteran beverage executive Joth Ricci with one of the most diverse, interesting and impactful track records of anyone in the industry. Over a 17-year career, Ricci has held roles as president of Stumptown Coffee, president and CEO of Jones Soda and managing director with beverage investment and advisory firm First Beverage Group. BevNET assistant editor Marty Caballero recently traveled to Portland, Ore. to meet with Ricci, who is currently the president of Adelsheim Vineyard, a pioneering winery in Oregon's Willamette Valley, and a board member at a number of fast-growing companies in the Pacific Northwest, including Brew Dr. Kombucha and Dry Sparkling. As part of their conversation, Ricci discussed his path to Adelsheim and shared insights into parallels between previous roles and beverage categories, how premiumization has changed the coffee business and why he believes there’s more to com