Taste Radio

Joy Bauer believes snacking should be simple. Bauer, the nutrition and health expert for NBC’s “Today” show and founder of granola bites company Nourish Snacks, is concerned that an ever-increasing number of product certifications and overwrought marketing callouts are confusing consumers. In an interview included in this week’s episode of Taste Radio, Bauer stated her belief that most consumers simply want clean labels, easily understood ingredients and delicious flavors, a perspective that inspired her to launch Nourish Snacks. As part of our conversation, Bauer also shared her opinion on what makes for a sustainable food trend versus a passing fad, and discussed the impact that CPG conglomerates are having in the evolving market for snacks. Also in this episode: An interview with Gus Griffin, the CEO of MGP ingredients, a leading producer of premium distilled spirits that has played a critical role in the emergence and development of the craft spirits segment. And in the latest edition of Elevator Talk, we