Taste Radio

You don’t have to be a rocket scientist to break into the food and beverage business… but it doesn’t hurt. Just ask Kurt Seidensticker. A former NASA aerospace engineer, Seidensticker is the founder and CEO of Vital Proteins, a fast-growing brand immersed in a hot trend: ingestible collagen. An avid runner who was drawn to the recovery benefits of collagen, his path from space shuttles to grocery store aisles was two decades in the making, bisected by a successful career as a digital strategy consultant. Seidensticker joined us for an interview included in this episode of Taste Radio and explained how lessons from his experience at NASA provided a critical conduit to his work building e-commerce platforms for Fortune 500 companies and investment banks. His expertise in e-commerce in turn laid the groundwork for the launch of Vital Proteins, which began as a direct-to-consumer brand. “I recognized early on… that e-commerce was a really viable solution to build a brand around before you went into retail stores,