Taste Radio

Cold brew won’t save the world. Just ask Chris Campbell. The co-founder and CEO of Chameleon Cold-Brew, Campbell is well aware of cold brew’s vaunted status as one of the hottest trends in food and beverage. He’s also extremely proud of Chameleon’s commitment to quality, its devoted consumer base and its leadership position within the space, all of which were key elements to its recent acquisition by Nestlé. Yet, in a conversation included in this episode of Taste Radio, Campbell stressed that a healthy sense of humility has helped steer the ship and been critical to the company’s success. “There’s nothing being sold or developed here that is necessary for life,” Campbell said. “We’re all going to be fine without it. These are all things that are additive to our lives. [We keep] that in perspective: what we do is we sell coffee, deliver a little smile for the moment in the day. And that kind of humility has been incredibly helpful for us, and it’s pervasive in our company.” But, Chris, what about beer? Isn’t