Taste Radio

It may be hard to imagine, especially for millennials and Gen-Zers out there, but there was a time in the not-so-distant past when organic food, sustainable sourcing and fair trade were uncommon sights in the food and beverage industry. Yet, thanks to innovative entrepreneurs like Marci Zaroff, these concepts have now reached the mainstream. Zaroff has been at the forefront of progressive food and lifestyle trends for nearly three decades. She’s a serial entrepreneur who pioneered eco-friendly fashion wear and textiles with Under the Canopy and Metawear and is currently the CMO and co-founder of plant-based seafood brand Good Catch. In this episode, Zaroff spoke about the origins of her career and why she’s urging companies to incorporate ethical sourcing and sustainability into their brand strategies. “The products we’re creating are about no compromise,” Zaroff said. “The sustainability, the fair trade, the ethically made -- these are value adds. So that it’s not ‘why would you buy this, or why would you ea