Taste Radio

While cold brew has been the fastest-growing segment of the U.S. coffee business in recent years, it’s just now starting to heat up across the pond. London-based Sandows is one of a handful of British coffee companies paving a path for cold brew in the U.K. and was first to market in the country, according to co-founder Hugh Duffie. Taking their cue from speciality coffee brands in the U.S., Duffie and co-founder Luke Suddards created a foundation for Sandows based on direct trade sourcing and ultra-high quality brewing. But Duffie and Suddards knew that the liquid was only one part of the equation. To elicit interest from U.K. consumers who are mostly still unaware of the concept of cold brew coffee, they developed distinctive branding and packaging that could, in Duffie’s words, “sell the product without people even needing to try it.” “We wanted people to get excited the way that we did when we would order these products from the U.S.,” Duffie said in an interview included in this episode. “We wanted to cr