Taste Radio

A five-time NBA champion and 18-time all-star, Kobe Bryant is unquestionably one of the greatest basketball players of all time. Following his retirement from the NBA, his prowess as an investor is proving to be as special as his court vision. Two years after playing his final NBA game, Bryant is now the fourth largest shareholder in fast-growing sports drink brand BodyArmor, having invested a reported $6 million in the company in 2014. Following the Coca-Cola Company’s acquisition of a minority stake in BodyArmor earlier this year, the value of Bryant’s stake ballooned to $200 million, according to ESPN reporter Darren Rovell. Yet  despite its impressive growth, the brand hasn’t yet reached the ultimate goal Bryant envisions for it: becoming the number one sports drink on the market. In an interview included in this episode, Bryant, who has an active role in BodyArmor’s business and marketing strategy, explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that