Taste Radio

Madeline Haydon, the founder and CEO of non-dairy creamer brand Nutpods, isn’t fazed by the occasional negative review of her products. On the contrary, she welcomes all customer feedback, good or bad. It’s the follow up that matters. “You have to know you’re not going to get everyone and you have to be open to hearing what your customers really think about your product,” she said in an interview included in this episode. “We have very strict protocols with customer service because what I’m building is not just a brand; it’s an experience. And part of that experience is how you can turn someone who’s unhappy with your brand to say, ‘You know what? They have great customer service.’” That focus on high quality customer service has anchored nutpods’ thriving direct-to-consumer and ecommerce strategies and helped it become a top-selling brand on Amazon. As part of our interview, Haydon also discussed her foray into entrepreneurship and how she laid the groundwork for a successful online business via targeted out