Taste Radio
Insider Ep. 18: From Trader Joe’s to Tap Rooms: Chomps, Riff Cold Brewed Discuss Winning at Retail
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:56:11
- More information
Informações:
Synopsis
In an episode that covers retail strategies from Trader Joe’s to tap rooms, we feature interviews with entrepreneurs behind two innovative companies: Pete Maldonado, the co-founder of fast-growing meat stick brand Chomps, and the co-founders of upstart coffee brand Riff Cold Brewed, Paul Evers and Steve Barham. Launched in 2012, Chomps has gradually evolved from a small direct-to-consumer brand focused on consumers with specialized diets to one that reached over $20 million in sales in 2018. Chomps is carried nationally at Trader Joe’s and Maldonado told us it will soon close on a major distribution deal with Walmart. In our interview with Maldonado he discussed best practices for working with the notoriously secretive Trader Joe’s and how Chomps is continuing to patiently expand its retail presence at major chains by focusing on strategic merchandising displays and in-store placement. Later in the show, we’re joined by Evers and Barham, who launched Riff, a brand of glass bottled cold brew coffee in early 2