Taste Radio

Hint founder and CEO Kara Goldin knows a thing or two about building a brand around a successful e-commerce strategy. Approximately 40 percent of the flavored water company’s $100 million in annual revenue comes from online sales, a majority of which is from its website, drinkhint.com. When advising entrepreneurs on how to build a foundation for success online, Goldin encourages them to keep it simple. “Whether you’re a $500,000 brand or you’re a $1 billion brand, start small,” she said in an interview included in this episode. “Launch a small website… and make it really simple to transact. If you start with ‘the consumer controls your destiny,’ make it easy. Think about your own life. People are really busy. Spend money on photography, (include) a really basic story and make it super-easy to check out. And then spend a little bit of money on ads.” As part of the interview, recorded at Hint’s headquarters in San Francisco, Goldin also discussed the mission and purpose of its brick-and-mortar retail store, whi