Taste Radio

As the saying goes: if life gives you lemons, make lemonade. But what if life gave you 800 million pounds of ugly, but perfectly edible watermelons? If you’re Jody Levy, you make WTRMLN WTR, a brand of cold-pressed watermelon juice beverages. A serial entrepreneur and design expert, Levy has overseen the evolution of WTRMLN WTR from a single product to a platform brand whose products are available at over 25,000 locations nationwide. Leading with a mission of sustainability and natural hydration, WTRMLN WTR has attracted funding from prominent investors from within the beverage industry as well as from a number of celebrities, including NBA star Chris Paul and music icon Beyoncé, who praised the company’s desire to “deliver accessible wellness to the world.” In the following interview, Levy spoke about her background in branding and design and how it fueled the creation of WTRMLN WTR. She also discussed how ignorance can be an asset as a beverage entrepreneur, why it’s important to admit what you’re not good