Taste Radio

Mike Kirban is unquestionably one of the most successful beverage entrepreneurs of all time, but if our interview with him offers any indication, his legacy is far from complete. Since co-founding Vita Coco in 2004, Kirban has guided the brand to domination in the coconut water space. Distributed over four continents, Vita Coco holds a 26 percent share of the global market for coconut water, which is estimated to be worth $2.5 billion, according to market research firm Euromonitor. Success has attracted many suitors over the years -- PepsiCo was reportedly in talks to acquire the brand in 2017 -- yet Vita Coco has remained independent, a key component of Kirban’s plan to build upon the company’s foundation and develop a beverage platform focused on better-for-you brands. “My goal over the next couple of years is to have four or five totally unique brands in-house under (Vita Coco parent company) All Market Inc. that play in different sub-segments of this healthier, functional drinks market,” Kirban said. “Co