Taste Radio

In this week’s episode of Taste Radio Insider, we’re joined by Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on “scalable hospitality.” As part of our conversation, Zloof spoke about Sudden’s mission of using an instant product to democratize access to speciality coffee and why it was designed to be “Grandma proof.” He also explained how the company has zeroed in on Gen X as its key consumer demographic, discussed the challenges of managing both manufacturing -- Sudden operates its own production facility -- and marketing as a small company, and why he believes that the product attributes of Sudden are more important that the brand itself. Show notes: 1:42: A Few Sips of “Mud Water,” Canned Wine and Candy Milk — You know it’s a special episode of Taste Radio Insider when the host gulp Snickers-