Taste Radio

In this episode, we’re joined by the founders of two U.K.-based companies, each of whom have built successful brands by adopting a back-to-the-basics approach to product development and marketing. Launched in 2014, The Primal Pantry is a paleo-inspired snack brand that markets plant-based protein and energy bars made with just a handful of ingredients, including tree nuts and fruit. Suzie Walker, a former nutritionist and executive with Nestlé, founded the company on the belief that the bar category was lacking a product made with high quality, whole food ingredients. In our interview, Walker spoke about how she overcame early production challenges, effective ways of communicating with and learning from consumers and why it’s okay to make a mistake, as long as you don’t make it twice.  London-based Dalston’s is a brand of better-for-you sodas and sparkling waters crafted with real fruit, no artificial ingredients and low or no added sugar. The products are sold throughout the U.K. and have a growing presence