Taste Radio

Bryan Crowley’s path to the top spot at fast-growing “complete food” brand Soylent was years in the making. A veteran CPG executive, Crowley cut his teeth at Anheuser-Busch and held leadership positions at Mars, Pabst, Veev and KeVita before joining Soylent in 2017. In an interview included in this episode, Crowley spoke about how his career experience shaped his leadership style and helped frame his vision for the future of Soylent. He also discussed how the brand’s mission and growth strategy have each evolved, why it has embraced GMO ingredients and what the notion of “better for you” means for modern consumers. This episode is presented by Flavorman, the beverage architects. Show notes:  2:12: Interview: Bryan Crowley, CEO, Soylent -- At BevNET Live Winter 2019, Crowley sat down with Taste Radio editor Ray Latif to chronicle his career as a CPG executive. He explained why, shortly after earning a degree in journalism, he took a sales role with Anheuser-Busch, one that would serve as both a “rude awakening