Taste Radio

There’s a phrase that comes up several times in our interview with Andrew Abraham, founder/CEO of protein-centric brand Orgain: cautiously optimistic.  A medical doctor turned entrepreneur, Abraham was inspired to launch Orgain in 2009 while recovering from cancer treatment and being frustrated with the lack of options for healthy, drinkable nutrition. Introduced as a first-to-market brand of organic protein beverages, Orgain has since grown into a thriving platform for protein drinks, powders and bars. During Orgain’s development, however, Abraham had concerns about the brand’s long-term viability, particularly within an increasingly competitive market for protein beverages. During our conversation, he noted that maintaining a positive and steadfast belief in the company’s mission and focusing on meaningful innovation were key to the brand’s eventual success. “There’s some dark times where you lock yourself in a room and ask yourself: ‘Is this really going to work?’ Abraham said. “But I was seeing the feedba