Taste Radio

In this episode, we’re joined by William Siff, founder and CEO of Goldthread, an innovative brand of plant-based tonics formulated with herbs, spices and adaptogens. A clinical herbalist, ethnobotanist and licensed acupuncturist, Siff launched the company in 2016 as an extension of his apothecary and herb farm in Western Massachusetts.  A pioneer in the emerging category of adaptogenic beverages, Goldthread’s products are designed to  “restore, refresh and invigorate our mind, body and soul.” The brand is distributed at natural and conventional retailers nationwide, including Target which recently added Goldthread to 970 of its locations.  In an interview included in this episode, Siff spoke about his background as a natural health practitioner and how his experience led to the creation of Goldthread. He also discussed why building the brand was akin to “inventing the category,”  effective methods for driving consumer education and brand awareness, defining metrics for success and how the company incorporates