Taste Radio

This week’s episode focuses on ways that the BevNET and NOSH teams are working with entrepreneurs to support their businesses during these uncertain times, and also includes an interview with Candice Crane, founder/CEO of botanical drink brand Petal Beverage, who spoke about how she is navigating a challenging environment for small food and beverage companies. Founded in 2017, Petal has won plaudits for its organic sparkling beverages which are formulated with a range of botanical essences, including rose water, lychee and elderberry, among others. The brand is distributed in 1,000 locations, including at Gelson’s, Jimbo’s, Albertsons and Cost Plus World Market. As part of our interview, Crane spoke about her foray into the beverage industry, identifying the brand’s core consumer and how the company is leaning into its digital marketing strategy amid an evolving retail landscape. Show notes:  1:07: Let’s “Hangout” For A Beer Or Coffee -- The episode’s hosts spoke about how some brands are managing their busin