Taste Radio

In this episode, we’re joined by Jordan Salcito, founder of Ramona, a fast-growing brand of canned wine and wine spritzes. Following high-profile roles as the sommelier at acclaimed restaurant Eleven Madison Park and as the wine director at David Chang’s Momofuku, Salcito launched Ramona in September 2016. Lauded by critics and consumers for its striking package design and commitment to high quality organic ingredients and sustainable production methods, Ramona is distributed nationwide at Whole Foods along with independent retail chains and restaurants across the U.S.  As part of our interview, Salcito spoke about the origins of her passion for wine and the inspiration for Ramona, why she identified cans as the ideal package type, why she’s not prescriptive about how and when people should drink the products and how cultivating industry relationships prior to the brand’s launch was critical to its fast start. Show notes:  0:33: Cupcakes, Meal Kits & What To Ask Consumers Post-Sale -- The show opened with