Taste Radio
Ep. 230: How This ‘Plant’ Enables 88 Acres To Control Its Own Destiny
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:43:59
- More information
Informações:
Synopsis
The familiar adage “plant a seed and watch it grow” is particularly apt for 88 Acres. Launched in 2015, the Boston-based company produces a range of seed-centric products, including bars, granola, butters and dressings, all of which are free from the top eight food allergens. Focused on products made from whole food, nutrient dense ingredients, 88 Acres’ message of “making more from less” has resonated with consumers beyond the allergen-free community and gradually expanded distribution beyond its roots in the Northeast. Today, the brand is represented nationally in a range of natural and conventional retail chains, including Whole Foods, Target and Sprouts. In an interview included in this episode, 88 Acres co-founder and CEO Nicole Ledoux spoke about the thoughtful process of scaling from a local to national brand, why she credits in-house production as a significant competitive advantage and how a successful Kickstarter campaign provided the foundation for the brand’s retail launch and successive fundrai