Taste Radio

If you’re trying to catch flies, try honey. But if you’re attempting to land distribution at every Whole Foods store in North America, vinegar might be your best bet. At least that was the case with Acid League, a platform brand of experimental condiments and beverages that is aiming to redefine center-store categories for modern consumers. Launched by a team of food scientists in fall 2020, Acid League markets a variety of premium fermented products. The brand portfolio includes raw and unfiltered vinegars and vinaigrettes made with esoteric flavors such as Toasted Thai and Smoked Malt, apple cider vinegar tonics promoted “to taste as good as it makes you feel” and a line of non-alcoholic wines called Proxies that are made from juices, tea, spices and bitters. Leading with the tagline of “gut-friendly gastronomy,” the Toronto-based company had a remarkable start even before getting out of the gate: despite having no commercialized product, Acid League won a commitment from Whole Foods to carry its entire vin