Taste Radio

Patrick Schwarzenegger Continues To Bet On Intelligent Brands... Including His Own.

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Synopsis

Between filming an upcoming HBO mini-series and overseeing the launch of his new CPG brand, Patrick Schwarzenegger has a lot on his mind. Fortunately for him, the brand’s products are designed to support and enhance brain function. A film actor and active investor in several high-profile brands including Super Coffee, NUGGS and Blaze Pizza, Schwarzenegger recently added the title of entrepreneur to his resume as the co-founder and CEO of MOSH, which promotes itself as “The Brain Brand.”  Co-developed with his mother Maria Shriver, who is the founder of non-profit advocacy group Women’s Alzheimer’s Movement, MOSH was envisioned as a platform brand of food and beverages designed to support long-term brain health. The company launched in September with a line of protein bars sold direct-to-consumer and formulated with ingredients that are said to have brain-boosting function, including lion’s mane, ashwagandha and omega-3s. In a remarkable debut, MOSH sold out of its entire inventory -- which was expected to las