Taste Radio

During our conversation with Erewhon chief growth officer Kabir Jain, he mentioned that some of the retailer’s customers, inspired by its vast and unique selection of natural and organic products, will spend as long as 45 minutes exploring a single aisle. Stimulating product discovery is a point of pride for the upscale grocer, whose focus on offering the most innovative, better-for-you and unique brands has made it one of the most popular destinations for natural-centric brands and consumers alike.  Through its seven stores across Los Angeles county, Erewhon attracts legions of health-centric customers who are drawn to the thousands of trendy, local and sustainable products that line its shelves. The retailer’s in-store cafes, stocked with fresh and nutritious prepared foods, are also a major draw for Erewhon’s customers, who represent a cross-section of L.A.’s celebrity scene, wellness culture and bohemian community. In this episode, Jain pulled back the curtain on Erewhon’s business strategy, including its