Changemakers

During the interview, Heidi discusses her roots in Montana, moving to Texas and what inspired her to join The Cowtown Marathon. She talks about the business of hosting marathons, the mindset of event production and tips for success, starting a nonprofit to focus on helping youth and encouraging health and fitness, some of the secrets to their success and growth over the years, tips for fundraising and marketing, and much more. About Heidi Swartz:Heidi Swartz is Executive Director of The Cowtown Marathon in Fort Worth, Texas. With Heidi’s direction the event has nearly tripled in size since 2004, with over 25,000 participants and seven races taking place the last weekend in February. In 2006, she created The Cowtown Marathon's associated non-profit organization, C.A.L.F. (Children's Activities for Life and Fitness), which in the past 12 years has provided over 40,000 pairs of running shoes to disadvantaged children along with greatly reduced entry fees for The Cowtown Kids 5K Run.By bringing fitness awareness