How To Sell Show

HTSS156 - Every Hero needs a Villain in sales - Scott Sylvan Bell

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Synopsis

Learn how to sell more by looking at Heros and Villains  If you want to be a top performer in sales you will want to look for ways to describe what you are doing but differently. When you can think through problems a little diffrenlty and then explain them to others it creates conflict and interest.  There are 2 movies that can help with the idea of a hero vs a villain. Both of these movies can shed some light on how to increase the conversation of a hero vs a villain.  Mission impossible 2 Unbreakable Explain a better advantage and or benefit in sales  You have to be able to explain what you have or how your advantage matters. The problem is when done wrong this is boring. You can't just be the good guy. You need to add conflict to the conversation. You need to know what a villain is (every industry has multiple villains) Law Competitor Product flaw Salespeople Rule changes Your buyer has villains and they need heroes  What is it the buyer doesn’t like and what is it that they really hate? Thi