Predicting The Turn W/ Dave Knox

As the SVP of Marketing for Tractor Supply Company, Christi Korzekwa leads the company’s integrated marketing efforts across a variety of channels. At the heart of this strategy is celebrating “Life Out Here” and the unique role that Tractor Supply Company plays for its communities and customers. We sat down to talk about their efforts around Out Here, launching the new Neighbors Club, and why working on the agency side made her a better leader.