Predicting The Turn W/ Dave Knox

In April, Chipotle announced their 4Heroes buy one, give one program to support healthcare heroes across the U.S.  But did you ever wonder how Chipotle and other companies are able to verify if the person on the receiving end is actually a healthcare professional?  Thanks to Jake Weatherly and the team at SheerID, you do not have to worry.  SheerID is the leader in identity marketing, allowing companies to instantly verify eligibility for consumer tribes like nurses, teachers, and college students.  I sat down with Jake to learn more about the inspiration for starting the company and why they believe consent-based marketing will be the future of engaging with consumers.