Predicting The Turn W/ Dave Knox
How Kodiak Cakes Has Built A Platform Brand In Grocery Stores
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:21
- More information
Informações:
Synopsis
Over two decades ago, Joel Clark and his brother John took their mom’s wholewheat pancake recipe and turned it into a business. Today, the business has grown from those humble roots across center store categories ranging from pancakes to oatmeal to frozen waffles. I sat down with John to learn about how they have expanded the brand and why one of their best decisions was actually not launching a product in their early days.