Predicting The Turn W/ Dave Knox
How Whisps Created A New Snacking Category
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:18
- More information
Informações:
Synopsis
Today, Whisps Snacks are one of the most popular snacks on grocery shelves and the leader in a new category that they helped create. But just a few years ago, it was merely an idea sitting within the food innovation team at Schuman Cheese, the largest importer of Italian cheeses in the United States. I sat down with Ilana Fischer, CEO of Whisps, to learn more about how they created this new snacking category and the advantages of launching this “startup” within the halls of a larger company.