Service Academy Business Mastermind

#183: Empowering the Bald and Balding with Pete Ricci, USMA ‘02

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Synopsis

“Instead of thinking about re-growing hair, we’re helping men to embrace and accept hair loss. Our mission is to empower the bald and balding to live their best lives through our online community and we’ve created a skincare routine around that...I struggled with losing my hair and created MANTL,Inc. to help men through that process.” -Pete Ricci (USMA ‘02)   Pete Ricci is CEO and Co-Founder of MANTL, Inc., a company that specializes in empowering the bald and balding through community and a line of specialized skincare products. He brings over 17 years of experience and expertise in sales, sales operations, strategy, and leadership development to the business. Prior to his business career, Pete served as an officer in the US Army, which included two tours of duty in Operation Iraqi Freedom. In this episode, we discuss: What his company MANTL, Inc. does and why he started it How MANTL, Inc. is filling a gap in the men’s skincare market How Pete built the MANTL, Inc. online community and why it’s so important