So You Want To Start A Business

My guest today is Keli Spanier and more than 12 years ago she started making funny and creative cards – for a whole bunch of reasons In this episode she tells us all about how she has grown Colette Paperie from those first cards into a global company As Keli says: "After spending several years at a corporate job I began Colette Paperie in 2009 to solve two problems: lose the soul-sucking job, and create funny cards." It became her goal to revive snail mail in a way that made it impossible to resist - by creating cards that you simply have to send. Her cards are located in over 500 stores worldwide after a decade of hard work, dedication + grit to making this thing work and she tells us the highs and the lows in this episode. Her cards are in floral shops, boutiques, museum shops, salons, and even restaurants. The best feature of the cards (aside from their irreverent sayings) is the brightly covered envelope sure to stand out in anyone's mailbox. Keli does it all herself: draws, prints, cuts, folds + packages