Impact Pricing

To be a pricing leader, you must be a value-based business.  Welcome to the Impact Pricing Memecast, where I take one of our daily memes and provide a little bit more insight behind the word.  In general, a company is either a pricing leader or a pricing follower. A pricing leader is someone who looks at the steady-state of pricing and says, we're going to change our prices first. “If you want to be a pricing leader, you really need to be focused on value, not on cost plus.” - Mark Stiving  And typically the rest of the market is going to follow that pricing leader. However, if you want to be a pricing leader, you really need to be focused on value, not on cost plus.  Especially not on competitive pricing. Once you, as a company can focus on value, you have the ability to see that the market is willing to pay more than what you are currently charging. You have the ability to see that your products are highly differentiated from your competitors or that you've got very loyal customers who are going to stay wit