Small Consistent Actions

Justin Abernethy is a Toronto-based director whose body of work balances the meridian between stills and motion. From the first moment he looked through a lens, Justin fell in love with the ability to create a narrative told through imagery within a single frame. After training in photography, he quickly found himself inspired by the world of motion, where he saw life existing in more than just moments. With a naturalistic approach to dark surrealism and incredible attention to detail, Justin’s work pushes boundaries while being analytical and strategic. He finds inspiration in things he loves: music, art, and fashion. Whether it be a reference to the classic cinema or high-fashion elements, Justin leaves a piece of his personal mosaic behind in every project. He has worked with artists like Ali Gatie, Anders, 12AM, Takis,  Goody Grace, Tory Lanez, J-Soul, Baka Not Nice, Big Lean,  Delorean Black, LB Spiffy, Smoke Dawg, Ty Senoj and more. He has worked with companies like Roots Canada, Samsung,  Warner